How to Ruin a Good Video: An Idiot’s Guide to Terrible Music for Nonprofits / Causes / CSR MarketingHarry McAlister April 5, 2018
Music for Nonprofits / Causes / CSR Marketing
Please don’t do this.
I’m guilty of it.
And I don’t want you to make the same mistake.
If you’re investing in video
Buy a stock jingle from an online music store.
‘’Music serves the function of making a product more memorable to viewers, as it is known to “linger in the listeners mind,” says David Huron.
It’s pretty safe to say he’s right.
You still remember the sound of those TV ads you grew up watching – right?
I’m willing to bet you know them perfectly.
Much in the same way that we all remember the voice of Janice from Friends.
And so do their associations.
The problem with stock music jingles
Stock jingles are created for the single purpose of being popular: the more people like it, the more money the artist makes.
This means the music is made to be as generic as possible, and if you use it in your video, congratulations: you have branded your organisation as equally generic.