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Cause Related Marketing

The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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More money, more video.

Less money, less video.

Right?

Right.

But in philanthropy things are a little backwards.

Expert video-makers often have the spare time, money and energy to work on low budgets – but only if it’s a cause they feel inspired to help.

This means with the right system in place, people making positive change in the world can expect a higher quality final video.

Simply put: the greater your impact, the greater your video.

But how would such a system work in practise?

Funny you should ask.

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How To Get an Oscar-Winning Director to Make a Video for Your Nonprofit / CSR / Cause Related Marketing

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How To Get an Oscar-Winning Director to Make a Video for Your Nonprofit / CSR / Cause Related Marketing

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It’s completely backwards.

And people never believe me till it happens.

But if you’re in cause related marketing, you have to find the most expensive video team possible.

Actually that’s not true:

You have to find 1000s of the most expensive video teams possible.

Why?

Because somewhere amongst those 1000 teams you are almost guaranteed to find a remarkable individual willing to pour their blood sweat and tears into making you the perfect video.

AND they’ll do it at a highly reduced rate – if not for free.

These people are GOLD DUST

The question – is how do you find them?

 

Oscar-Winning Directors for Your Nonprofit / CSR / Cause Related Marketing

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The Zero Risk Way to Guarantee You Get a Mindblowing Video For Your Nonprofit / Cause / CSR Marketing

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The Zero Risk Way to Guarantee You Get a Mindblowing Video For Your Nonprofit / Cause / CSR Marketing

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‘’Zero risk’’

‘’Guarantee’’

‘’Mind-blowing’’

What a load of clickbait.

Nope.

We’ve run our video guarantee for 6 years. And it’s never failed.

But you’re right to be skeptical.

In this post we’re going to explain how and why it works.

 

How to Guarantee You get a Mindblowing Video for Your Nonprofit / CSR Marketing


  1. The first thing to know about our guarantee, is it’s not as generous as it looks. In fact, it’s almost entirely selfish. The Ample Earth brand is attached to the videos we produce and they’re shared all over the internet. When people love our videos, they tell others about it and we end up with more clients. It makes sense from a business perspective to ensure everyone is singing our praises.
  1. We’re able to produce videos at 50-70% less than our competitors. If you’re not sure why read: High ROI Videos: The Ultimate Guide for Nonprofits, Causes and CSR Marketing
  1. No one has ever abused the guarantee. Our clients have been nothing but sensible and responsible. Maybe we’ve just been lucky so far. Maybe we’ll get burned. But so far so good.
  1. We make all our reviews public, and the guarantee guarantees we get good reviews – so it’s a way of holding ourselves accountable. It forces us to work hard and stay honest.

 

How does the Guarantee Work?


The fundamental stages are of production are (in order) 1. Script 2. Voice 3. Music 4. Visuals.

At each stage, you can make as many alterations to your video as you like, for as long as you like, with no extra charge.

You don’t like the music. We’ll change it.

You don’t like the voiceover. We’ll change it.

You don’t like the way that character is looking at you? We’ll change it.

Usually we get it right the second or third time around, but if not, no problems. We’ll keep working until you’re 100% happy. Guaranteed.

Pretty cool eh?

Our sole stipulation is that once we have collectively agreed to move onto the next stage, we can not go back a stage and make changes without incurring additional costs.

E.g. If we’re working on the animation we can’t go back and change the script.

What do you think about our guarantee? Smart? Stupid? Over the top? Under the top? Above the middle? Behind the bottom?

Add your thoughts and comments below.

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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Introduction


”Oh my it’s so long!”

I stood above her, proud and erect.

”I’ve barely even seen one that big before. Do you mind if we start with just a little bit?”

I hear this type of thing all the time.

The truth is, size does matter when you’re making a video.

 

 

How Long Should Your Video Be?


A troubling thought – isn’t it?

You’re slaving away to make the perfect video, but you don’t know what to include.

If you include the wrong messages, people will stop watching.

But if you don’t include enough, you won’t be able to persuade anyone.

It’s a guessing game and most of the time you’re groping around in the dark.

So how do you know how long to make your video?

Let’s look at the science:

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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I am a hypocrite.

I know because when people ask me this question – it makes my stomach leap.

So what is a ‘’Good cause?’’  They say.

The truth is I changed my mind.

I used to think nonprofits were the light.

Money was The Root of All Evil, and if we could only stop evil corporations and bad people – we could make a better world.

Upon reflection, these were arbitrary lines.

 

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