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The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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More money, more video.

Less money, less video.

Right?

Right.

But in philanthropy things are a little backwards.

Expert video-makers often have the spare time, money and energy to work on low budgets – but only if it’s a cause they feel inspired to help.

This means with the right system in place, people making positive change in the world can expect a higher quality final video.

Simply put: the greater your impact, the greater your video.

But how would such a system work in practise?

Funny you should ask.

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High ROI Videos: The Ultimate Guide for Causes, CSR and Nonprofit Marketing

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High ROI Videos: The Ultimate Guide for Causes, CSR and Nonprofit Marketing

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There are 63,000 video producers on the internet, and millions more freelancers.

If you want the perfect video, you have to find the perfect team, right?

The problem is each producer has their own prices, styles, speed, quality and value for money.

So how do you find the best people, when there’s so many to choose from?

Well, there’s a smart way, and a stupid way.

The smart way can get you a 10X or even 100X improved ROI on your video.

The stupid way…

 

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How To Get an Oscar-Winning Director to Make a Video for Your Nonprofit / CSR / Cause Related Marketing

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How To Get an Oscar-Winning Director to Make a Video for Your Nonprofit / CSR / Cause Related Marketing

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It’s completely backwards.

And people never believe me till it happens.

But if you’re in cause related marketing, you have to find the most expensive video team possible.

Actually that’s not true:

You have to find 1000s of the most expensive video teams possible.

Why?

Because somewhere amongst those 1000 teams you are almost guaranteed to find a remarkable individual willing to pour their blood sweat and tears into making you the perfect video.

AND they’ll do it at a highly reduced rate – if not for free.

These people are GOLD DUST

The question – is how do you find them?

 

Oscar-Winning Directors for Your Nonprofit / CSR / Cause Related Marketing

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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Introduction


”Oh my it’s so long!”

I stood above her, proud and erect.

”I’ve barely even seen one that big before. Do you mind if we start with just a little bit?”

I hear this type of thing all the time.

The truth is, size does matter when you’re making a video.

 

 

How Long Should Your Video Be?


A troubling thought – isn’t it?

You’re slaving away to make the perfect video, but you don’t know what to include.

If you include the wrong messages, people will stop watching.

But if you don’t include enough, you won’t be able to persuade anyone.

It’s a guessing game and most of the time you’re groping around in the dark.

So how do you know how long to make your video?

Let’s look at the science:

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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I am a hypocrite.

I know because when people ask me this question – it makes my stomach leap.

So what is a ‘’Good cause?’’  They say.

The truth is I changed my mind.

I used to think nonprofits were the light.

Money was The Root of All Evil, and if we could only stop evil corporations and bad people – we could make a better world.

Upon reflection, these were arbitrary lines.

 

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