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The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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The Most Powerful Video Production Tool For Causes And Changemakers In The Universe

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More money, more video.

Less money, less video.

Right?

Right.

But in philanthropy things are a little backwards.

Expert video-makers often have the spare time, money and energy to work on low budgets – but only if it’s a cause they feel inspired to help.

This means with the right system in place, people making positive change in the world can expect a higher quality final video.

Simply put: the greater your impact, the greater your video.

But how would such a system work in practise?

Funny you should ask.

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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The Truth About Length: A Scientific Guide for Nonprofits, CSR and Cause Marketing

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Introduction


”Oh my it’s so long!”

I stood above her, proud and erect.

”I’ve barely even seen one that big before. Do you mind if we start with just a little bit?”

I hear this type of thing all the time.

The truth is, size does matter when you’re making a video.

 

 

How Long Should Your Video Be?


A troubling thought – isn’t it?

You’re slaving away to make the perfect video, but you don’t know what to include.

If you include the wrong messages, people will stop watching.

But if you don’t include enough, you won’t be able to persuade anyone.

It’s a guessing game and most of the time you’re groping around in the dark.

So how do you know how long to make your video?

Let’s look at the science:

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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What The Hell is a ‘Good Cause’ (And Why You’re Not One)

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I am a hypocrite.

I know because when people ask me this question – it makes my stomach leap.

So what is a ‘’Good cause?’’  They say.

The truth is I changed my mind.

I used to think nonprofits were the light.

Money was The Root of All Evil, and if we could only stop evil corporations and bad people – we could make a better world.

Upon reflection, these were arbitrary lines.

 

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How to Get Thousands of People to Help Make a Video for Your Nonprofit / CSR / Cause Marketing

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How to Get Thousands of People to Help Make a Video for Your Nonprofit / CSR / Cause Marketing

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INTRODUCTION


Some people say we only use 10% of our brains.

I like to say that’s only true if you believe it.

What is more certain is that we only use 10% of our computers.

There are ways of collaborating which are infinitely more powerful than how we end up doing things.

And this applies to video production as much as anywhere else.

Even today, people are standing together in rooms, talking to each other with their voices, listening with their ears and writing things with paper and pens.

That is no longer the optimal solution.

It’s not even close.

By making videos in the cloud, it’s possible to bring thousands of people together, whose collective intelligence can exponentially increase the power of your video.

I know what you’re thinking.

Too many cooks in the kitchen spoil the broth.

You know where that’s true?

Kitchens.

You know where that’s not true?

The internet.

In this post we’re going to look at how causes and changemakers can leverage large networks of human intelligence when making their videos.

 

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Voices That Make You Vomit (A Scientific Guide to Voiceovers for Nonprofits, CSR and Cause Marketing)

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Voices That Make You Vomit (A Scientific Guide to Voiceovers for Nonprofits, CSR and Cause Marketing)

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INTRODUCTION


Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing,

Remember Janice from friends?

I bet if you think for a second,  you can remember EXACTLY what she sounds like…?

Everyone can.

The strange thing about Janice is, she’s actually a pretty good person.

But everyone hates her.

It’s just..

That VOICE!

But are we really so fickle in real life?

Would we arbitrarily judge somebody like that?

You and I?

No.  We’re good people.

But everyone else………

Let me give you an example:

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