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‘GIFs for Good’ by Ample Earth

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‘GIFs for Good’ by Ample Earth

 

The most important cause marketing information I’d ever known, was lost.

Lost in the dusty archives of an old website.

Lost in paragraph 5 of page 12.

What a shame it was – that so few people will ever get to see it.

But it didn’t have to be that way.

We shared our message on social media and almost immediately graphic designers from all over the world offered to help.

They did it in their own time, voluntarily and without payment.

Our sincerest thanks go out to them.

To:

Andre Odih

Anna Negrini

Glyn Ellis

Iza Turska

J-P Stanway

Judith Almirall

Karli Mowrey

Kuba Adamow

Liam Frost

All GIFs are licensed under Creative Commons as Public Domain. You are free to edit, use and share in whatever way you like, just right click and ”Save Image as” to upload on other websites.

Or download them all here: https://drive.google.com/open?id=1v5K5VOXFCVBcy7KpubWI43fV2RY38Z2X

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 33% of Americans think a company's reputation is just as important as the products it makes and have purchased a product more than once, because of this reason.

33% of Americans think a company’s reputation is just as important as the products it makes AND have purchased a product more than once, because of this reason.” MWW’s CorpSumer Research. GIFs by Ample Earth: Video Production for Nonprofits, CSR and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 91% of donors say positive emotions such as hope and empathy are the motivating factors behind their giving. Only 9% say anger and sadness. With a 24/7 news cycle that often focuses on the negative, NPOs & NGOs can stand out by sharing positive stories.

”91% of donors say positive emotions such as hope and empathy are the motivating factors behind their giving. Only 9% say anger and sadness. With a 24/7 news cycle that often focuses on the negative, NPOs & NGOs can stand out by sharing positive stories.” (Global Trends in Giving Report 2017). GIFs by Ample Earth: Video Production for Nonprofits, CSR and Cause Marketing.

 

 

READ: High ROI Videos: the Comprehensive Guide for Nonprofits, CSR and Cause Marketing

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, NORTH AMERICA 22 Donors in North America are unique in that they are predominately women (75%), ideologically liberal (63%), and Baby Boomers (42%). Of all donors worldwide, North American donors give the most to the cause of religious services and faith. 62% prefer to give online which is also the highest rate in the world.

”Donors in North America are unique in that they are predominately women (75%), ideologically liberal (63%), and Baby Boomers (42%). Of all donors worldwide, North American donors give the most to the cause of religious services and faith. 62% prefer to give online which is also the highest rate in the world.” (Global Trends in Giving Report 2017) GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, Unilever study: 33% of consumers buy from brands doing social or environmental good

”Unilever study: 33% of consumers buy from brands doing social or environmental good.” GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

 

Budgets & Spending. Nonprofit content marketing spending (over next 12 months) ”how do you expect your organisation’s content marketing budget to change in the next 12 months. 33% say spending will increaase. 40% stay the same. 3% decrease. 24% unsure. Last year 27% of nonprofit marketers said they would increase spending. The largest organisations (1000+ employees) are most likely to increase spending. (43%) 2016 Nonprofit content marketing trends – North America: Content marketing institute/Blackbaud. GIFs by Ample Earth: Video production for nonprofit marketing, NGO marketing and cause marketing.

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 3 LinkedIn inspires more online donations at 3% than WhatsApp (1.4%), Google+ (.4%), Tumblr (.4%), Medium (.4%), Pinterest (.2%), and Snapchat (.1%) combined. LinkedIn and WhatsApp have potential as fundraising tools. Google+, Tumblr, Medium, and Pinterest are stagnant. Snapchat is yet to be known.

”LinkedIn inspires more online donations at 3% than WhatsApp (1.4%), Google+ (.4%), Tumblr (.4%), Medium (.4%), Pinterest (.2%), and Snapchat (.1%) combined. LinkedIn and WhatsApp have potential as fundraising tools. Google+, Tumblr, Medium, and Pinterest are stagnant. Snapchat is yet to be known.” (Global Trends in Giving Report 2017). GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

 

READ: How to Get an Oscar Winning Director to Make a Video for Your Nonprofit / CSR / Cause Marketing

 

 

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 3/10 employees who don’t give through their workplace giving program say they are not giving because the causes they care about aren’t offered as a choice

”3/10 employees who don’t give through their workplace giving program say they are not giving because the causes they care about aren’t offered as a choice.” (America’s Charities Snapshot 2017). GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation. 2017 Cone Communications CSR Study

”63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation.” (2017 Cone Communications CSR Study). GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

”What matters most to donors as they make their philanthropic decisions?” Ablia. GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, Within the last 12 months, 51% of donors worldwide have participated in a peer-to-peer fundraising campaign. Specifically, 33% donated to a peer-to-peer fundraising campaign while 18% created their own peer-to-peer fundraising campaign to benefit their favorite NPO or NGO.

”Within the last 12 months, 51% of donors worldwide have participated in a peer-to-peer fundraising campaign. Specifically, 33% donated to a peer-to-peer fundraising campaign while 18% created their own peer-to-peer fundraising campaign to benefit their favorite NPO or NGO.” (Global Trends in Giving Report 2017). GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

 

 

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 67% of donors worldwide have volunteered with an NPO or NGO within the last 12 months. Of those volunteers, 97% felt that their volunteer work made a positive impact and consequently, 97% of these volunteers also donated money to the organization that they volunteered for.

”67% of donors worldwide have volunteered with an NPO or NGO within the last 12 months. Of those volunteers, 97% felt that their volunteer work made a positive impact and consequently, 97% of these volunteers also donated money to the organization that they volunteered for.” (Global Trends in Giving Report) GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 45% of donors worldwide give to NPOs and NGOs outside of their country of residence. Online giving technology – combined with access to a 24/7 global news cycle and more affordable international travel – has led to an increase in donors with an empathetic worldview.

”45% of donors worldwide give to NPOs and NGOs outside of their country of residence. Online giving technology – combined with access to a 24/7 global news cycle and more affordable international travel – has led to an increase in donors with an empathetic worldview. ” (*2017 Global Trends in Giving Report). GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, In the United States, ''the causes most donated to reflect a generational and ideological divide indicative of recent political and social upheaval.'' Millennials give the most to support human and civil rights. Baby Boomers are most supportive of religious services and faith. And in the middle is Gen X giving the most to help animals.

”In the United States, ”the causes most donated to reflect a generational and ideological divide indicative of recent political and social upheaval.” Millennials give the most to support human and civil rights. Baby Boomers are most supportive of religious services and faith. And in the middle is Gen X giving the most to help animals.” (*2017 Global Trends in Giving Report). GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, Traditional TV and radio only inspire 5% of donors to give, but that number could increase if live streaming apps such as Netflix and Pandora tailored their programming and advertising services to cater to NPOs and NGOs. Smart-home assistants such as the Amazon Echo also have promise.

”Traditional TV and radio only inspire 5% of donors to give, but that number could increase if live streaming apps such as Netflix and Pandora tailored their programming and advertising services to cater to NPOs and NGOs. Smart-home assistants such as the Amazon Echo also have promise. ” (2017 Global Trends in Giving Report) GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

 

 

 

 

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 39% of European donors are Gen Xers. 67% are female and 70% are ideologically liberal. Also, European Gen Xers give more to human and civil rights (23%), animals and the environment (20%), and international development (19%) than any other Gen X donors worldwide.

”39% of European donors are Gen Xers. 67% are female and 70% are ideologically liberal. Also, European Gen Xers give more to human and civil rights (23%), animals and the environment (20%), and international development (19%) than any other Gen X donors worldwide.” (2017 Global Trends in Giving Report) GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

”Mobile-responsive donation pages result in more submissions because they can be easily completed from any device.” GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, Donors in Australia and Oceania are unique. First, they are younger. Gen Xers make up the largest group of donors, but Gen Zers give more often than any other region in the world. Second, they are less ideologically polarized with 39% defining themselves as moderate. Third, 75% are female.

”Donors in Australia and Oceania are unique. First, they are younger. Gen Xers make up the largest group of donors, but Gen Zers give more often than any other region in the world. Second, they are less ideologically polarized with 39% defining themselves as moderate. Third, 75% are female.” (2017 Global Trends in Giving Report) GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

Cause Marketing, Nonprofit Marketing, CSR Marketing, Charity Marketing, 72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not donate at the register, 44% say it was because they “don’t know anything about the cause”. Catalist’s Revelations at the Register

”72% of consumers have donated to charity at the register and 65% of consumers felt positively about the retailer after giving. Of the 28% who do not donate at the register, 44% say it was because they “don’t know anything about the cause.” (Catalist’s Revelations at the Register) (2017 Global Trends in Giving Report) GIFs by AmpleEarth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

” Percentage of nonprofit marketers whose organisation have clarity on content marketing success. In your organisation, is it clear what an effective or successful content marketing programme looks like? 30% say yes. 30% say No. 40% unsure. Nonprofit marketers whose organisations have a clear vision of content marketing success has more effect than those that do not (61% of the effective non-profit marketers have clarity compared with 10% of the least efffective.” Nonprofit GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

 

”57% of donors watched a video before giving online.” Co.exist. GIFs by Ample Earth: Video Production for Nonprofit Marketing, CSR Marketing and Cause Marketing.

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